ODN stands for Optimization Delivery Network. It is deployed like a CDN (Content Delivery Network).
Take a look at the case studies menu above for the latest case studies.
Yes. When you set up a test, you can choose what % of pages to run the test over. This means that for tests that could result in worse performance, you can "taste test" them on only a small number of pages to see the impact before rolling them out more widely. Smaller % tests obviously take longer to reach statistical significance, but can be useful where you are concerned about ranking drops.
Split-testing with DistilledODN is a completely legitimate marketing activity. It causes no problems with search engines because:
As with most SEO activity and any CMS platform, it is possible to make changes which search engines may consider manipulative. We encourage you to practice sustainable practices.
Yes, please see our platform independence page for details about how and why DistilledODN can work with all platforms.
Yes. DistilledODN is a PCI compliant platform, and will work with encrypted HTTPS sites. For more details we have a page about using the platform on secure and ecommerce sites.
Most pages won't be affected. Those pages that are affected will typically take and additional 30-50ms, which is imperceptible to users. Furthermore, using DistilledODN it is often possible to make optimizations that actually speed up a site. We have a page with more detail about speed and performance.
You deploy an ODN in the same fashion you do as CDN, so you point your DNS records at our platform and it passes the traffic on to your servers. If you are already using a CDN then our platform sits between the CDN and your servers.
Yes. The platform is designed to work with all CDNs. We have customers who use DistilledODN with Fastly, CloudFlare, Akamai, Verizon Edgecast, Amazon CloudFront & Incapsula.
The ODN is deployed at the sub-domain level and typically handles all traffic for the whole sub-domain. With some CDNs it is sometimes possible to deploy for individual sub-folders. Get in touch if you'd like to discuss the possibilities for your site.
By sitting as a proxy, DistilledODN can in principle make any change to the HTML or HTTP headers of any page on your site. It is designed to make rules-based changes to many pages at once across large site sections - particularly when these are to be deployed as split tests.
DistilledODN also allows you to define variables that pull information from one part of the page for inclusion in another - for example for adding structured mark-up into a page.